Swarovski Innovations Spring/Summer 2018
News and Site Information. |
13/02/2017
Swarovski has released the Spring/Summer 2018 Crystal Innovations collection
Swarovski has released the Spring/Summer 2018 Crystal Innovations collection which is aptly named New Perspectives to represent the rapidly changing world in which we seek to redefine ourselves and eradicate the outmoded structures of the past.
This season’s new crystals crosses divides to form the message “We need a new world order.” The Spring/Summer 2018 story is about the need for a new outlook on life and four trends characterize the new perspectives: Gang Star, No Normal, Hacked Nature, and Spell Bound.
GANG STARInspired by the hip-hop, sporty, rap culture, the look is expressed in bold gold statement pieces conveying a “don’t mess with me” attitude. In focus come the Skull Flat Backs which are perfect for edgier styles.
Also, the Crystal Iridescent Blue Pearl has been launched in two new tones that reflect the emerging gender-neutral, active-streetwear style fusion.
NO NORMAL
The focus is on seasonless, genderless clothes as the concept of fashion is stripped back to the essentials. There is a desire for greater kindness in our personal dealings and simplicity in our daily lives. Designs should break conventions, celebrate human imperfection. Representing this are the new Tilted Chatons, Tilted Spikes and the Tilted Dice Fancy Stones which can be used as a pendant. The Square Family’s Pyramid, Square and Base Flat Backs reflect the new design principles of flexibility and modularity, offering ways to break the mould.
HACKED NATUREMother Nature’s sustainability is at the core of all design thinking and the advancing technology creates a Virtual Reality that blends the real with the imaginary. A merging of nature and technology is natural progression, blending synthetic colours and shapes with nature-inspired forms and designs. The answer to this “phygital” (= physical and digital) amalgamation is the new Shimmer Effect which blends futuristic gleam with bold crystal colours in nature-tech hues. The new range has been adequately named Shiny LacquerPRO and it updates classic summer tones with a hyper-real edge for summer styles with a bold expression.
SPELL BOUND
Unable to see a brighter future society is looking for magic spells and stars for guidance. We want to believe that magic exists and mystical symbols with dramatic opulence become part of our lives. Metallic finishes radiate mystery and magic, mesmerisingly shown in the stardust shimmer of Crystal Galuchat. Its scaly surface is unlike anything else. Tiny orbs of various magnitudes that appear black and then suddenly white.
Another design following the quest for spiritual hope is the Baroque Bead. Its sublime crystal detailing pays homage to the grandeur and beauty of history while the Baroque Mirror Fancy Stone provides a new format for historical designs. Both designs are truly captivating the spirit of an era that saw the resurgence of ceremonial magic.We are proud to introduce the Swarovski Innovations S/S2018 collection through our online shop. To see the latest additions and our full catalog of Crystals from Swarovski please see HERE.
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